Keynote Speaker

Rebecca Rusch

Rebecca Rusch is an endurance sports icon and leading expert in athlete performance and mindset. A seven time world champion, two-time cycling Hall of Famer, and relentless explorer, Rebecca’s three-decade career spans running, cycling, climbing, paddling, skiing, and adventure racing. Her journey is defined by curiosity, grit, and a passion for translating the lessons of the wild into everyday resilience practices.

Based in the Wood River Valley, Rebecca has spent decades exploring Idaho’s wild places by bike — mapping backroads, singletrack, and small-town routes that showcase the state’s spirit of adventure. She is the founder and force behind Rebecca’s Private Idaho, a gravel cycling event that has welcomed riders from around the world for over 14 years, supporting local businesses and connecting communities across Idaho.

As an Emmy-winning storyteller, author, and founder of the Be Good™ Foundation, Rebecca is redefining what it means to be an athlete, championing movement as medicine and advocating for mental health at every level of sport. Her Athlete Operating System distills decades of elite experience into practical, science-backed strategies for building strength, adaptability, and lifelong vitality.

Rebecca’s present work bridges the gap between performance and well-being: from mentoring athletes and hosting the “What’s the Rusch” podcast, to leading transformative events like Rebecca’s Private Idaho (RPI) that connect people, create opportunity, and break down barriers to outdoor adventure.